Marketing is the matchmaker that will fuel the love affair between you and your customers. Without effective marketing, there is just no guarantee that your paths will cross. Indeed, there are five types of marketing in particular that you need to use to ensure your business’s success. Read on to find out what they are.
Search Engine Optimization (SEO)
Search engine optimization is a type of marketing that helps ensure that your business will get found by the right people online. The premise it works on is simple – the higher up the search engine results page your business appears the more likely visitors are likely to click through to your site, as opposed to your competitors.
Of course, the magic is in making sure that your site ranks as high as possible in the SERPs. To do this there are many strategies you can employ from displaying content on your site that include specific keywords and phrases, to using the right kinds of tags and formatting for your posts.
Another effective way to raise the position of your business’s site in the SERPs is to use backlinks. Backlinks are links from other sites to yours, and Google prioritizes these algorithms, something that means the more high authority links you have the higher your site will rank.
Pay-per-Click (PPC)
PPC or pay-per-click as it’s also known is another form of marketing that you cannot afford to ignore if you want your business to be successful. PPC works differently than SEO because a business will need to pay every time someone clicks on the link through to their site.
PPC links are particularly beneficial as they appear as paid ads at the top of the SERPs, which means they can immodestly get your business to the prime spot on the first page of Google.
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Paid Social Media Marketing
There are paid and ‘free’ types of social media marketing. Although, ‘free’ is usually a misnomer as it will always take up your time and effort to create posts and respond to comments.
Paid social media marketing, on the other hand, is when businesses use platforms like Instagram and TikTok to promote their brands. The great thing about paid social media marketing is that it can be targeted to a specific customer demographic, which means it is much more effective than other kinds of marketing.
However, social media marketing can be a challenge to get right, especially for those with little experience. Indeed, because the trends change so quickly, working with an expert like Adtaxi that can deal with everything from social media marketing strategy to how each ad should be worded is best. Then you can maximize the efficacy of your ads, and get maximum ROI the first time around.
Content Marketing
Lastly, to be successful, your business also needs to make use of content marketing. Content marketing is all about creating entertaining, informative and engaging content that your target demographic wants to consume.
By creating and distributing such content you will encourage them to visit your site, as well as build up a positive relationship before they have even made a purchase.
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