A growing number of businesses are discovering their philanthropic side and are using their financial success to give back to those in need. Here are just five ways in which your business can get involved in charity work.
Donate some of your profits to a cause
The most straightforward way of giving to charity is to donate some of your company profits. You could donate a percentage of your profits on a monthly basis or you could donate sums of money as and when you feel like it. Donations could go to an existing charity or you could create your own charity from which you then direct the proceeds to a cause of your choice.
Launch a fundraising event
Another means of getting involved in charity work could be to launch your very own fundraising event. This could be anything from a fete to a mountain climb. All profits or sponsorship fees from this event can then be donated to a charitable cause of your choice. This is a more hands-on and slightly more complicated form of donating – you may want to get help from services such as Globalfaces Direct to keep track of donors and funds. Whilst more complex, it can be better suited if you yourself don’t have the funds available, plus an event can often attract more media attention and could help you make more of a name for your cause and your brand.
Place a collection jar in your workplace
A simpler way of getting involved in charity work could be to place a collection jar in your workplace for employees or clients to donate money to. You could create a condition to help encourage people to donate such as a swear jar for employees. Once the jar gets full you can then take it to the bank and transfer the cash collected to the cause of your choice. You can buy collection boxes online from companies such as ECL Plastics.
Offer your service/product for free to a cause
It’s possible that you may be able to offer a product or service for free as a charitable gesture. If you’re a catering company, this could include giving free food to the homeless. If you’re a personal trainer, you could offer a month’s worth of free training as a prize in a charity raffle. Doing this could be free marketing for your company as well as contributing to a cause.
Donate equipment to a cause
You may have equipment in your workplace that you no longer need and that you could donate to charity. This could be donated to a charity shop or directly to someone in need. Consider equipment such as old computers, chairs, desks and books that are likely to carry some value.
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