Archive | Bootstrapping

Cutting Your Small Business Costs

It doesn’t take a lot of time or effort to cut costs in your small business and create processes that will save you money in the long run. Making smarter decisions about where to invest your small business funds is often the key. There are many ways to reduce your costs without feeling the pinch, […]

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Improving Your Sales By Improving Your Marketing

It’s no mystery that small and medium-sized businesses rely heavily on their marketing initiatives to thrive. As a result, it’s critical to ensure that your marketing strategy is top-notch and effective for your company. However, without marketing, a business, particularly new to the market, may struggle to survive. Some businesses fail to market or do […]

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