Starting a business is never easy. However, as a small or medium-sized business looking to make a name for yourself, first impressions matter. Attracting new customers won’t happen overnight. You have to draw them in and retain them. To attract customers, start by polishing your image. This means exuding an air of professionalism at all […]
The digital age has meant that there are plenty of new ways to advertise your business. They can be extremely effective and often save you money too. However, that doesn’t mean that the traditional methods of advertising are no longer effective. Here are some of the top ones to pay attention to. Print Ads Printing […]
Every well-known company had to start out as a small business. The iconic brand names and logos which are known all over the world will have started out as names that carried no more weight than any brand in their particular industries. Google, Apple, Nike, and Burger King are all examples of businesses that built […]
How important is a first impression? The truth is it can make or break your ability to do business. There’s a reason people perfect their handshake – it’s because others read a lot into it as well as the person offering their hand. You might not think you’re being judged, yet everyone who views your […]
As a small business owner or solo entrepreneur, sourcing new customers and clients is far from easy. You may find yourself facing an over saturated market with lots of competition, or simply are struggling to get your name out there. Whatever the issue, finding new business should always be your priority. It can seem daunting […]
