B2B advertising is the process of marketing your products and services to business customers who need them. To run a successful B2B campaign, you will need to know your target audience and their pain points. You will also have to develop a strategy to engage those relevant customers through relevant channels. This article tells you […]
Archive | Branding
All Successful Businesses Have An X-Factor. What’s Yours?
Pretty much anyone can set up a business and make a living out of it. If you offer people something valuable, they will pay for it. But not all companies have that “x-factor” that customers want. One hairdresser is pretty much the same as another – despite protestations from the salon. There are multiple ways […]
How to Stay Competitive as a Startup Business
The term competitive advantage largely refers to the unique selling proposition that your business’ product or services can offer in comparison to others. Having a robust competitive advantage can greatly help to propel a business’ chances of generating higher sales volumes and attracting more customers. However, it can be agreed by many that your unique […]
Top 5 Digital Marketing Strategies
There are numerous digital marketing strategies, which can sometimes be overwhelming to choose the one to optimize. You need to have a vibrant understanding of your business, product, and demographics if you are looking for the perfect marketing strategy to implement. Don’t waste time on your digital marketing campaigns, pick the ones that will suit […]
How To Attract New Clients To Your Law Firm
You might think that marketing has nothing to do with law and is certainly not what you went into the profession to do. However, when you are trying to build up a law firm, marketing is one of the most important things that you should be doing. By focusing your attention on the specific needs […]