Dharmesh Shah at OnStartUps.com: Why Students Make Great Entrepreneurs: 1. Starry-Eyed Optimism: Let’s face it, starting a company takes a fair amount of optimism. You have minimal resources, and the odds are severely stacked against you. To overcome this potentially troubling reality, founders must to some degree exercise suspension of disbelief and demonstrate a degree […]
Archive | Marketing
Negotiating Business Deals
From Bussiness Opportunities: TEC Online: Few things have more impact on the long-term success of your business than your ability to cut successful deals with customers, vendors, bankers and other key constituencies. Yet, according to TEC speakers and negotiations experts Ron Fleisher, Doug Gilliss and Jack Kaine, most CEOs leave too much money on the […]
How to Be More Charismatic
Via Small Business Branding: Now, after a month of researching the topic, consulting with experts, and – in near voyeuristic fashion – simply observing charismatic people, I’m prepared to dispense the fine points of charisma. If I do my job effectively, you should walk away with several tips about how to be more attractive and […]
Why Traditional Marketing is Dead
Via Small Business Branding: Before we celebrate the death of traditional marketing, lets set the stage for its timely and fortunate demise. The long-awaited Iraqi election is over, and I wonder how many people realize the significance of such an event. Millions of human beings – who suffered at the hands of a brutal, murderous […]