As a budding entrepreneur you will have already identified your business, formulated a business plan, considered your capital and begun to establish your position within the target market. So far so good, however now comes the difficult part. For even though you have proven that you have the technical skills and creative know-how to start […]
If you are thinking of starting up a new business, there are many possible directions in which you can go. One of the most difficult parts of all is deciding on which way to go, but as long as you are happy spending some time on this early stage you should find that it helps […]
As a startup, it is unlikely that you are going to have the capacity to handle everything in-house. It is important to focus on the core of your business, i.e. the reason you start the company in the first place, if you are to make it a success. You simply cannot do this if you […]
Startups are notoriously difficult to make work. It’s not just getting them off the ground, it’s keeping them afloat amid a sea of other would-be entrepreneurs. Having a great idea for a service, product or brand is amazing, but it’s only half the battle. The next stage is assembling a crack team who can help […]
Branding is one of those business buzzwords that gets thrown around a lot these days. We all know it’s important because everybody keeps going on about it, but a lot of businesses don’t understand it’s full power. Everybody could name plenty of successful brands, but they probably couldn’t tell you how or why they are […]
