Appearances matter when you’re a freelancer. Business owners and clients don’t want to put their jobs and projects in the hands of an amateur. Instead, they want someone who has already proven to be successful on the market. Of course, this can be difficult if you are just starting out, but there are ways to give your little company a professional appearance. Here are some great tips on how to do this.
Build Up Your Profile
The first step would be to look at something like your Linkedin profile. It needs to appear as though it is owned and maintained by a professional, successful, independent worker. One of the ways to do this would be to choose your photo carefully. If possible, you should pick one that looks as though it is from a pro shoot. You might want to think about even getting it taken by a professional photographer. You can look at this possibility on https://www.entrepreneur.com/.
As for the content of your profile, it needs to be formal while also quite open and friendly. You could turn off clients if you seem like someone that would be difficult to work with. Make sure you show examples of your past work and even some references if you have them. Customers are more likely to buy your services if they see that you have a strong reception from other clients.
Take Marketing Further
Rather than just using free profiles, you should set up your own website. It’s easy to do this with blog builders such as WordPress. But, you might also want to hire a web designer. With a designer, you can guarantee your site stands out online and does get lost in the sea of competition. You can use your site as a way to introduce potential clients to your business services. Or, demonstrate a wide portfolio of work that you have completed over the years. Don’t forget, customers are more likely to trust you if they can see evidence of your previous endeavors.
Formal Materials
You will certainly be releasing and sending materials to clients and customers such as invoices. It’s crucial that these look as though they have professional designed and arranged. Using services from sites like https://squareup.com/invoices/invoice-templates, you can make sure that any materials that you release look like they are the product of a professional company.
Alternatively, you can hire an outsourcing service to create and send them for you. Ultimately, this will make your business look larger, even if you are solopreneur.
Writing Emails
Lastly, you should be careful about the type of emails you send to potential clients. They shouldn’t appear too informal, as though you are talking to a friend. For instance, it might be unwise to refer to clients on a first name basis. While this can seem friendly, it can also be a little too informal for customers to take you serious as a service provider. It’s possible to be friendly while still keeping formalities intact.
Using this advice, you can ensure you seem successful as a freelancer online and win the interest of the best clients.
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