When it comes to marketing your consulting business, it’s often a pretty overwhelming and daunting task – especially for new business owners who are just starting out and are having lots of new information and tactics coming at them from all directions, and since this information can often be conflicting, then it makes it even more difficult to know who’s actually worth listening to, and this can lead to even more overwhelm and even things like burnout and procrastination, which really isn’t a great thing because the things that need to get done aren’t getting done at all.
As a consultant, your main focus – like all business owners should be on getting clients and growing your business through the solutions you’re providing them with.
In this post, we’re going to be sharing with you some tips on how exactly you can do that, and the great thing about these tips is that they’re tried and test to work in any industry, will only take you as little as an hour per day once you have your systems set up, so whether you’re targeting companies in the travel industry, retail industry, or those who provide things like fleet salvage, these marketing strategies will work for you.
Social media
Social media is, nowadays, still one of the best and cheapest ways to reach a bigger audience and also connect with those already in your audience. Whether or not you want to use completely organic content or use paid ads, you’re definitely going to be hard pushed to find a cheaper and more effective way of reaching a global audience for your business than you will on social media. The trick to using social media when marketing your business is to stand out through posting consistent and high-value content.
Video or blog creation
Content is truly king when it comes to marketing your business and positioning yourself as an authority in your niche – and the best ways to create and consistently publish high-value content is through blogs and videos. You can choose either one of these depending on your comfort level and preference, or you can create both to expand your reach even wider.
Networking events
Networking may be considered old school in some circles, but it’s truly still one of the best ways to put yourself out there and generate new leads and customers for your business. The great thing about networking is that it can actually be quite casual, and since a lot of the networking happens at educational events, you’re also going to be learning at the same time.
Speaking
If you want to make money from being on stage and also generate new business at the same time, then speaking is definitely a great marketing strategy to implement in your consulting business. Speaking is also a truly great way to position yourself as an authority in your industry which can generate a new influx of leads on an ongoing basis.
Webinars
If you don’t feel like speaking on stage, then webinars can be a great alternative and still help you get your message across and sell to a larger group without even having to leave your house.
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