You don’t need us to tell you that business and communication go together like a cold beer on a hot day. One just doesn’t work without the other. Hence why so many companies are making use of social media to open up avenues. And, you should be doing the same if you want to soar to giddy heights of success.
But, make sure you don’t forget about old methods during your social media attempts. While many customers may now come from Facebook interactions, this is more of a starting point. If customers like what they see, they’re liable to phone the number on your contact page and take things further. And, that’s where things get tricky. If you think you know phone communications, you can think again. In the business world, a phone call is a whole other beast. And, you need to tame it. So, what does a business phone call entail, and how can you ensure a professional finish?
One landline for all business needs
You should aim to have only one phone number for all business needs. If you have a mobile or two and a landline to boot, customers will get confused. Instead, be concise. State one phone number and stick to it. What’s more, this should be a landline, never a mobile. A mobile number will always look unprofessional. In comparison, a landline brings an official air. Of course, many millennials do prefer the option of texting companies instead of phoning. A simple way around that would be to employ business texting services like those offered by text better. That way, you can still give the option to text, without compromising the professional appearance of your number.
The right way to answer
Another benefit of one number is the fact you can always answer professionally. After all, you’ll always know that it’s a customer calling. Picking up the phone with a casual ‘alright’ might suffice for chats with your mates, but it’ll lose you custom faster than you can finish. Instead, always answer business calls with a professional and leading statement. This should involve your company name, your name, and a simple how can I help? It may seem like a mouthful, but it’s all necessary stuff. Straight away, customers know they have the right number and who they’re dealing with. All the better for a productive and beneficial communication.
An answering message which encourages callbacks
With only one business phone on the go, you aren’t always going to be available to answer your calls. You’re only human, and there’s nothing wrong with that as long as you apply an answering message which encourages callbacks. Instead of opting for the standard ‘leave a message after the tone,’ put thought into this. Make sure to announce your business name, so they know they’re in the right place. Go on to state your opening hours so they know what time would suit better. This polite exchange will make it much more likely for them to try again later.
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