If you don’t yet have a search campaign set up for your company’s adverts, then it’s about time you started thinking about creating one. Are you currently wondering what a search campaign is and how it can benefit your business? It’s simple really – search campaigns are the paid-for campaigns that give you the chance to place an advert in the search results of web users. For example, PPC (pay-per-click) adverts and those that you create in Google Ads are all considered to be search campaigns.
One of the main benefits of these kinds of campaigns is that you will be able to target certain keywords and ensure that people who search for them will come across your adverts. That way, you aren’t wasting money on advertising to people who are not in your target audience.
If you are new to search campaigns, then read on for some really great tips that can help you get started.
Choose Your Keywords Wisely
Firstly, you should spend some time considering which keywords you will target as part of your search campaign. If you use a tool like Google Keywords, then you can get some help figuring out which will bring the most traffic to your ads for the best cost. It’s also worth trying to put yourself into your customers’ shoes. Try to think which keywords they are most likely to search for in order to find your products. If you take a look on your competitors’ websites, then you should be able to work out which keywords they are targeting. This might give you an idea of some keywords that you might have otherwise forgotten to target.
Don’t Forget Negative Keywords
When you are setting up a search campaign, you will probably be given the chance to submit some negative keywords. These are words that won’t trigger your advert. For instance, if you listed “garage” as a negative keyword, then the advert won’t be shown to anyone who searches for any terms or phrases with the word “garage” in it. This is a feature that will prevent your adverts being shown to the wrong type of people. So, be sure to enter in plenty of relevant keywords if you only want your target audience to see your search campaigns.
Consider Automating All Your Search Campaigns
Keeping on top of all of your search campaigns can be very time consuming, especially if you have a few different ones on the go at once. You can learn Google Ads automation here at this site. Once you’ve automated a campaign, you won’t need to worry about it until you decide to bring it to an end or want to change it in any way. One other option is to simply outsource all of your search campaigns to a reliable marketing agency. They will be able to create and monitor them for you within your budget.
Work On Your Copy
Of course, great search campaigns aren’t just about good keywords. You also need some brilliant copy and content for them as well. The words in the ad are what you will use to try to persuade web users to do something, which could be visit your website or buy your product. So, you need to make sure that these words will work for you. It’s also advisable to include a call to action within the copy as well, as these have been shown to be very persuasive. If you aren’t much of a wordsmith, you could always outsource this to a copywriter.
Make Your Promotions Work As A Team
Your various company adverts and promotions shouldn’t be isolated from one another. Ideally, they need to support each other and work well as a team. For instance, someone might have seen one of your print adverts in a magazine but could have forgotten your company name. If they then see one of your search campaign promotions and notice the same branding, they will then know that it’s the same company. Because of this, it is vital that each and every promotion and advert features the same branding and design.
Go With The Seasons
If some of your products sell a lot more in certain seasons, you need to reflect this in your management of search campaigns. For instance, it’s worth investing a lot of money to promote search campaigns for sunglasses through the summer months. However, you might want to slow down this spending during summer as it’s a time at which hardly anyone will be shopping for sunglasses.
Good luck with your future search campaigns! Let us know in the comments below if you have any questions.
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