Running a business today is easier than ever, thanks to the accessibility of digital tools. Platforms like WordPress make creating and managing your website straightforward, and social media channels are ready for you to sign up and start posting. The temptation to do it all yourself is strong, especially when these tools promise to save […]
Marketing is the matchmaker that will fuel the love affair between you and your customers. Without effective marketing, there is just no guarantee that your paths will cross. Indeed, there are five types of marketing in particular that you need to use to ensure your business’s success. Read on to find out what they are. […]
If you’re trying to get your business off the ground, it can be daunting. There are so many options and things for you to do that it’s easy to get overwhelmed. Try to take a step back and think about what will really make a difference or something new and innovative that can help give […]
Grabbing people’s attention can be challenging in today’s crowded digital marketplace. Everyone is screaming at the top of their voice but very few are getting heard. The trick here is to use communication methods that customers actually want you to use. Top of the pile, as you might guess, is video. It’s easy to consume […]
Research indicates that about 80 percent of people appreciate articles more than they do advertisements. Seventy percent are inclined to believe that content marketing creates a bond between them and the business or product, while 60 percent attribute better product decisions to content marketing. But, if your business isn’t already utilizing effective content marketing strategies, […]
