When it comes to marketing small businesses, the less you can spend on your efforts, the better. After all, unlike bigger companies, there isn’t an unlimited pot, and to be honest, is there anything that feels as soul-destroying as spending a huge chunk of your budget on something that didn’t work? Especially when the said […]
When your products are competing against many others, making them stand out doesn’t come easily. You have to differentiate your products from the rest, and their visual appearance is one of the most important things that you need to consider. Whether your products are going to be sitting on shelves in stores or photographed to […]
Prime inner-city locations are often the candy stores of commercial success, driving passing trade and ensuring high-quality zip codes that provide consumer trust as standard. Unfortunately, all that shines is not necessarily gold, and these benefits come with a price tag that simply isn’t sustainable for many bootlace businesses or startup enterprises. Instead, out-of-the-way spots […]
As a business owner, it’s important to make sure that your brand does appeal and connect with the interests of your target audience. Here are some of the choices you can explore to guarantee this is the case. Support A Cause First you should think about supporting a cause with your business. These days, customers […]
If you run a business that sells practical products, you might be wondering how best to market them. You know your product is good, and that it’s really useful, but you also know that it might not be the most exciting thing ever, so what do you do? Focus on the problem it solves For […]
