Startups or small businesses consider marketing as an unnecessary expense due to which they rarely plan a marketing budget. Remember you can’t go from engineering to sales, skipping the marketing step. Usually entrepreneurs hire sales people first, which is a wrong practice. At an initial stage hire a marketing expert whether on a contract or […]
Tag Archives | Marketing
Use College Experiences to Market Yourself to Future Employers
While attending a two or four-year school is meant as a learning experience, college students should also consider those days the minor leagues of the professional job market. Even though most students will not earn a sizeable paycheck until they enter the workforce after schooling, there are countless opportunities available while attending school to hone […]
Trade Show Exhibiting – How Your High School Science Fair Can Make You Money!
This is a guest post written by Bev Gray, CEO of Exhibit Edge, a full-service trade show exhibit and consultation company serving the Virginia, Maryland, DC areas as well as international clients. So, in high school, I bet you never thought the skills you learned making that poster board of your science project would actually […]
How You Can Flourish During a Recession
A lot has been written lately about the current financial crisis and small business. Most of it has dealt with cutting costs and staying afloat, and generally addressing the larger issue of “surviving” the current crisis. While entrepreneurs can survive a recession, there’s no reason not to grow your business, even when money is tight. […]