Knowing the market is the most important single step you must make as you develop a business plan. After all, markets make the money, and if you’ve launched a small business in a niche product like surfboards, you need to take special care in choosing your targeted areas for expansion. A number of American firms […]
You do not just want to create a great website, you also want to market your site so that other people can actually find it. You need to get it in front of those who want to see it and who may be interested in the products, services or information that you have to offer. […]
Your online presence is essential to your organization’s success; in today’s economy, you’d be extremely lucky to run a successful business without a website. Technology has changed the way that people access information; they no longer look to things like the Phone Book to find information. Today, everyone checks the Internet or their mobile phone […]
The 2013 holiday season broke sales records by generating over 1.2 billion dollars in revenue for online merchants, but surprisingly, only a sliver of those sales were a result of social media promotion. According to sources who took the time to analyze the traffic that drove online sales to 800 different retailers, less than 5 […]
While there are many different reasons why sweepstakes games can be played, and many different products that can be connected to them, one thing is certain: They have a ton of promotional power. They can really help to get the word out there about a product or service, and they can draw people to that […]
