Photo by Andrzej Gdula
Needless to say, starting a small business is no easy feat; it doesn’t matter what the business is or what you’re offering (product or service). But now, sometimes, there are some small shortcuts when it comes to running a business. It’s not always the case, but sometimes it can happen. Actually, for those who really want to stand out immediately and appear like they’re already a major success, then selling white-label products might be a great choice.
Whether you’re diving into the world of beauty products or simply have a passion for handmade creations, white labeling offers some incredible benefits. Plus, it’s fairly low stress, too, depending on your supplier, and there might be a chance that you don’t need a lot of inventory or even a lot of inventory space, either. So, with that all said, let’s dive into why this could be the perfect route for your entrepreneurial adventure.
It’s the Best Way to Save Time and Money
Launching a new product involves a lot of testing, especially if you’re venturing into the beauty industry (or anything cosmetic, for that matter). So, just think about the meticulous process of ensuring a sugar scrub or bath bomb is safe, effective, and pleasing to the senses. Some countries are really strict about this, and products need to be approved by a toxicologist, while others (like the USA) usually don’t find it necessary for the FDA to approve it. So it all varies. But overall, there needs to be testing if you want to avoid liabilities. Why is this so important, though?
Testing can be a lengthy and costly affair, often requiring professional labs and a slew of test subjects to confirm that your product won’t cause allergic reactions or other issues. You don’t want to get sued, so if you’re making something, you’ll have to do this. But again, it’s costly, timely, and confusing, too!
When you opt for white-label products, much of this heavy lifting is already done for you. You can even check out Faire because their white-label products usually come with the right paperwork that includes ingredients and a toxicology report.
Ideal Even if You’re Not Crafty
Here’s the thing: you might adore the aesthetic and idea of selling beautiful, handcrafted items, but let’s face it—crafting isn’t your forte. But you know what? That’s totally okay! Some people have that eye for design, but they lack the skill, and that’s fine! White-label products allow you to indulge your love for handcrafted creations without actually having to handcraft anything.
You get to sell beautifully made products that resonate with your brand’s vibe, all while someone else handles the nitty-gritty of making them. Plus, these products can still easily align with your overall brand aesthetic. You have to keep in mind that you can add your own custom labels to these, so yes, there’s plenty of freedom—the same goes for the product packaging, too.
It’s Far Easier to Expand Your Product Line
Another fantastic reason to consider white labeling is the ease with which you can expand your product line. So, it’s going to be a breeze to add complementary products to your catalog. Sometimes, the manufacturer you buy from will even make something specifically for you to compliment the items (it’s usually easy to keep it all to the same manufacturer).
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